Betsafe Kenya

Betsafe is a very popular international bookmaker which was launched 14 years ago in 2006 and has grown to become one of the most popular and loved bookmakers. The bookmaker is owned and operated by the BML Group, which is a well-known gambling company worldwide. Betsafe operates in many countries including the UK, Alderney, Malta and they have extended their operations to Kenya where they will launch very soon.

Kenya is one of the lucky nations which can be able to bet on the Betsafe Kenya Betting site because there is actually a long list of countries whose residents cannot bet on the Betsafe platform like Afghanistan, Algeria, Angola, Belgium, China, Ethiopia, Libya, Lithuania, Malaysia, Mauritania, Mauritius, Morocco, Rwanda, Somalia, South Sudan, Tunisia and many others.

Betsafe have not yet launched in Kenya but everything seems to be in place for an imminent launch as they already have a website  and social media handles for Facebook Twitter and Instagram .

The message on all these platforms is very clear ‘GET READY, WE’RE COMING!’ but there is no clear indication as to the exact date they will launch but it will definitely be ‘within the next couple of months’. The introduction of such an experienced and professional bookmaker can only be a good thing for the Kenyan punters.

Behind the scenes, Bet High Ltd, which is a fully owned Kenyan company with gaming licenses in both sportsbetting and casino, is in contract negotiations with Betson Group which is wholly owned by Betsson AB. The negotiations are said to be at an advanced stage and it is only a matter of time before Bet High Ltd starts operating in Kenya as Betsafe. The bookmaker claims on their website that they sponsor two of Kenya’s top football clubs Gor Mahia and AFC Leopards SC, this proves that the bookmaker is also focused on the development of sport and this is a huge plus on their part.

Which betting products does Betsafe Kenya offer?

Betsafe offers a wide range of betting products to their valued customers and the good thing about this platform is that at all times you will always have something to bet on. The betting products currently available to Betsafe customers are:
Sports Betting
Horse Racing
Virtual Betting

Sports Betting

The bookmaker has a great sportsbook with several sporting disciplines to choose from, you will get the most popular sports to the least popular ones. Like many other bookmakers, Betsafe’s main focus in terms of sports betting is hugely on soccer due to the popularity of the sports amongst the punters worldwide, but that does not mean other sports are left out. Below is a list of the various sports you can find on the Betsafe platform;
American Football Australian Rules Badminton
Bandy Baseball Basketball
Boxing Cricket Cycling
Darts Esports Football
Formula 1 Golf Handball
Ice Hockey Martial Arts Motorbikes
Motorsports Pool Rugby
Snooker Tennis Virtual Sports
Volleyball Winter Sports


Betsafe is one of the best bookmakers to look at if you are looking for casino betting because they have a great Casino product. The bookmaker offers quality Casino products to its customers who have a wide range of online casino games to choose from. The Casinos offered by Betsafe are Online Casino, Live Casino and Poker and some of the popular games you can find are;
Blackjack Pro
Blackjack Surrender
Casino Hold ‘Em
Casino War and many others

Horse Racing

Betsafe also has an excellent service when it comes to horse racing as they have some of the best races from the UK, Italy, France, Germany, Sweden, Norway, Australia, Czeck Republic, Turkey, USA and Canada. Some of the races you can find on this platform are; 
Kempton Leopardstown Krieau
Nancy Vincennes Berlin-Mariendor
Bologna Merano Milan
Rome Turin Kalmar
Prag Adana Gulfstream Park
Harrah`s Philly Saratoga Harness

What makes Betsafe Kenya a very good bookmaker is the fact that the bookmaker uses multiple world renowned software providers across their different product lines, so you can expect to get the best games and features on this platform, some of the software providers include; 
Big Time Gaming
ELK Studios
Evolution Gaming
Genesis Gaming
Leander Games
Net Entertainment
Play’n GO and many others. 

Betsafe Markets and Odds

Betsafe have a wide range of markets in all their betting products, be it Sports Betting, Casinos and Horse Racing, Virtual Betting and Poker, in terms of the betting markets , Betsafe is amongst the best in the betting industry. The odds offered by the bookmaker are very competitive in the Kenyan betting Industry and this is very important because punters are always on the lookout for big odds.

Betsafe Registration Process

In order for you to bet on the Betsafe betting platform, you must make sure that you have registered for an online betting account. The registration process on the Betsafe platform is very easy and free of charge, you only need to spare just a few seconds in order to complete the simple registration process. Visit the Betsafe website at and click on the green ‘Create Button’ located at the top-right corner of the page and you will be redirected to a page with a registration form. On the registration form, you are required to enter your;
email address
Phone Number
Deposit Limit 

Check the tick to confirm that you are older than 18 years and click on the ‘create account’ button to complete the registration process.


In conclusion, the bookmaker is really a great bookmaker and ticks all the boxes for a great bookmaker. Betsafe has a great reputation for being safe and reliable and the ‘safe’ in the name Betsafe says it all. The good thing about Betsafe is the availability of different betting options and all of them are of the highest quality.

How to deposit funds with Betsafe?

In order for you to be able to bet online, then your Betsafe betting account must be adequately funded otherwise you will not be able to bet. There is a total of two ways by which you can fund your Betsafe account, either by depositing via M-Pesa or via the website.
To deposit via M-Pesa, you must;
Go to the M-Pesa menu located in your SIM Toolkit and select the ‘Lipa Na M-Pesa’ option. Proceed to pay bill and enter your business number which is ‘7290099’, you must also key in your account number ‘BETSAFE’ and enter the amount you wish to deposit. Finally, insert your PIN and click ‘Okay’.
To deposit via the Website, you must;
Visit and log into your account. Go on to click on the ‘deposit’ icon and enter in your preferred amount you wish to deposit and click ‘Deposit’.

How do I request a withdrawal with Betsafe?

Everyone likes to withdraw funds, in fact the whole idea behind betting is so that we may make some money, withdraw it and use it as we please, well, the Betsafe withdrawal process is quite an easy one and you can withdraw via the website or SMS.
To withdraw via the website, you must;
Login to your Betsafe Account on and select the ‘My Profile’ icon. Proceed by selecting ‘Wallet’ followed by ‘Withdrawal’. You must enter the Amount you want to Withdraw and select ‘Withdraw Now’.
To withdraw via SMS, you must;
Send the amount you want to withdraw to 23333 (SMS charges apply). For example, if you want to withdraw Ksh 500 simply send an SMS to 23333 with the message ‘ Withdraw 500 ‘. Please note that the minimum withdrawal amount is Ksh 100.
Betsafe online betting platform
Betsafe has a great online betting platform which is user-friendly and can be used by any type of punter be it a seasoned punter or a new one. The website loads quickly and it is very important for a bookmaker to have an efficient site which does not leave punters frustrated. The Betsafe website uses a Black and Green colour scheme with black being the dominant colour, and it was a clever choice because the website is very beautiful. The website follows the popular three column layout with sports on the left , the middle part of the website has a list of sports offered, a promotional banner and a list of featured and upcoming matches for the day, lastly the betslip is located on the right side of the website.
The mobile version of the site is equally impressive as well and it has all the functions on the desktop version so you won’t miss a thing betting on the mobile platform. The Betsafe mobile platform has a mobile app feel to it and punters will certainly enjoy betting on the go with Betsafe.
Betsafe Customer Care
Betsafe has an excellent customer care team which you can reach on various platforms. We were impressed by how quickly they responded to us when we tried to reach them on all their platforms and the most important thing is that they are available 24/7. Below are the ways by which you can reach the Betsafe customer care :
Phone Number : +254 111 040000
Email :
Help Section

Betsafe Kenya Promotions

100% Welcome Bonus
A very warm welcome from Betsafe to all new customers as they will get a 100% deposit first deposit bonus match up to KSH 10,000. In order to benefit from this promotion, you must register for a Betsafe account and make your first deposit which will be matched up to KSH 10,000.
Terms and Conditions
• The promotion period runs from 00:01 30th November 2020 until further notice.
• The Welcome Offer will expire 30 days after registration.
• The Welcome Offer only applies to new players who have not received a sports welcome offer from Betsofe previously.
• The promotion entitles you to a 100% Bonus on top of o minimum deposit of KSH 49.
• The maximum bonus amount that will be paid is K51-I 10,000.
• Your deposit amount needs to be bet one (1) time on a settled Sportsbook bet at odds of 2.00 or greater before your bonus credited to your bonus wallet. This amount can be reached in a single bet or in multiple bets.